First came the musical. Then the movie. Now the party begins. You and your friends take over where the movie ends and MAMMA MIA! THE PARTY begins. We were asked to collaborate with the Kind Collective to create a whole new world for MAMMA MIA! THE PARTY. The blue door is the main feature for the overall identity/concept. It signifies a strong connection between key scenes in the film and tradional greek architecture. The concept for the typography is that THE PARTY is an add-on to the original MAMMA MIA! door.